Board members need a fundraising job they can finish
Agree on specific board fundraising contributions, the staff support they need, and the handoff after an introduction or stewardship conversation.
CharityStack
·4 min read
Make board fundraising responsibilities specific enough that a member can complete an agreed task and your staff can support it. An introduction, a small gathering, a thank-you conversation, and a solicitation need different preparation. Asking everyone to “help with fundraising” leaves both sides guessing about the work.
Start with a conversation about capacity, relationships, interests, and willingness. Then agree on a contribution that advances the current fundraising plan, with a staff partner and a date.
Offer useful ways to participate
BoardSource describes fundraising as a partnership among the board, executive, and fundraising staff. It identifies activities such as personal giving, introductions, event participation, and asking for support. That range matters when you are choosing a practical contribution for an individual member.
Present a short menu tied to real needs in your plan. A member who knows prospective partners might arrange an introduction. Another might host a conversation about the program. Someone comfortable talking with current supporters could help with stewardship. A member willing to solicit should have the information and preparation that the conversation requires.
Discuss personal giving through your organization's agreed expectations and the member's circumstances. Do not use an unexplained universal number as a substitute for deciding how that person can participate. This article offers an operating approach to fundraising assignments, not a statement of legal board duties.
Turn the agreement into a complete assignment
Record a contribution in terms the member can act on. Include:
- The specific action and the person or group it concerns.
- The date or window for completing it.
- The staff partner who will prepare and support it.
- The approved material or briefing the member needs.
- The evidence of completion and the next handoff.
“Introduce the executive director to a community partner who has agreed to a conversation” is a different assignment from uploading a list of names. The introduction requires the member to establish interest and permission for the connection. Staff can then take responsibility for preparing and following up on the meeting.
For stewardship, agree on which supporters the member will contact and the purpose of the conversation. Check communication preferences before preparing an outreach list. Keep private donor information limited to what the member needs for the agreed task.
Budget the staff support before promising the activity
A board assignment can create staff work before it creates a useful conversation. A hosted gathering needs a purpose, invitations, talking points, and someone to handle replies. A solicitation needs a briefing and a clear account of the ask. Put those preparation tasks on the calendar alongside the member's commitment.
BoardSource's practical board fundraising guide recommends specific expectations, a choice of ways to help, training, and logistical support. Apply that advice by checking whether the staff partner has time to prepare the assignment.
If the team cannot support a larger event this quarter, offer a smaller introduction or stewardship task that it can support. Choose the work that can be completed well. Do not hand the member an invitation script when your staff cannot respond to the people who accept.
Prepare a short briefing with the current campaign purpose, verified facts, appropriate language, and the next step for questions. Let the member practice the conversation. Correct a misunderstanding before it reaches a supporter.
Review completion without reducing it to dollars
At the next agreed check-in, ask whether the action happened and what staff should do next. A completed introduction may lead to a meeting, a decline, or a later conversation. Record the actual result without counting the introduction itself as a gift.
Use your prospect's next-action record to manage the resulting relationship. Keep the board member's assignment separate enough that you can tell who fulfilled the introduction and who now owns the follow-up.
If an assignment stalls, identify the missing piece. Was the member uncomfortable with the ask? Did the briefing arrive late? Did the contact decline? Adjust the next commitment using that information instead of repeating the same vague request.
Before the next board meeting, select one fundraising need that staff can support. Bring a small set of concrete contribution options and leave with named assignments. A member should be able to tell you what they will do, when they will do it, and who will help.